Apparel that holds up to the toughest conditions
In 1989, Nike moved into the outdoor market, launching their ACG (All Conditions Gear) division. The collections were developed in tandem with a team of athletes and mountain guides. They helped design the collection by testing them during training and on expeditions. To succeed, Nike needed a marketing campaign capitalizing on this elite group of product developers to appeal to everyday athletes.
Donatelli > Creative Direction, Photo Direction
Steve Bonini > Product Photography
Beeline > Agency
