Looking for someone that works across product, sales, events, marketing and communications to thoughtfully push the brand forward?
Donatelli can help you define engagement goals to ensure you receive the design services that provide the most value. Select from one, or more, brand services listed below and start a conversation.
C O M P E T E N C I E S
Creative Direction / Design Direction / Art Direction
Photo Direction / Video Direction / Illustration
Conceptual Development / Communication Design
Visual Design / Brand Design / Motion Design
Experiential Design / Packaging Design / Presentation Design
Design Management / Project Management
Brand Training / Brand Activation / Brand Governance
S P E C I A L I Z A T I O N
01 / Identity Development
Provides your brand’s essential framework, ethos and expression in order to form the basis of a meaningful entity. Development of the complete brand identity, visual system, and standards documentation.
CORPORATE IDENTITY / PRODUCT IDENTITY / EMPLOYER BRAND / MESSAGING / GUIDELINES
02 / Brand Alignment
Alignment programs ensure continuity to your investment over the life of the brand. Depending upon your situation, it may be time to consider one of these focus areas for further assessment.
Rebrand
Reconstructing a new brand identity from the ground up.
Reconstructing a new brand identity from the ground up.
Refresh
Revitalizing a tired or underperforming brand.
Revitalizing a tired or underperforming brand.
Consolidation
Unifying and building cohesion between fragmented sub-brands.
Unifying and building cohesion between fragmented sub-brands.
Extension
Leveraging an established brand to include new products/services.
Leveraging an established brand to include new products/services.
Clarification
Simplification and refinement of a complex or convoluted brand.
Simplification and refinement of a complex or convoluted brand.
BRAND STRATEGY / BRAND ARCHITECTURE / MESSAGING ARCHITECTURE / NAMING ARCHITECTURE
03 / Communication Design
Designing and producing the essential assets for product, advertising, marketing, communications, events, campaigns, and initiatives.
ADVERTISING / COLLATERAL / DIGITAL / PACKAGING / SIGNAGE / SOCIAL / WEBSITE
04 / Brand Marketing
Creating unique and compelling campaigns to promote a business and build strong connections and loyalty with its target audience.
ADVERTISING CAMPAIGNS / PROMOTIONS / EVENTS / SOCIAL MEDIA / EMAIL CAMPAIGNS
05 / Brand Maintenance
Supporting periodic brand marketing requests as needed. Updates, modifications, and edits to keep everything moving smoothly.
CONTENT UPDATES / EDITS AND CHANGES / PRODUCTION DESIGN / ANNUAL REFRESH
06 / Brand Governance
Oversight and periodic brand reviews as needed; inspection of Internal team produced and/or agency provided materials.
BRAND TRAINING / BRAND ADOPTION / BRAND REVIEW / AGENCY REVIEW / BRAND AUDIT
D E S I G N D I S C I P L I N E S
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Brand Strategy
Research, Discovery and Analysis
Strategic Plan
Brand Architecture
Messaging Architecture
Naming and Nomenclature
Positioning Platform
Brand Brief
Creative Brief
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Visual Identity
Corporate / Product / Service Identity
Organization / Employer Brand Identity
Logo / Wordmark / Brandmark
Color Palette
Typography
Imagery / Patterns / Textures
Iconography
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Brand Guidelines
Ethos and Purpose
Vision, Values, and Personality
Messaging and VoiceVisual Identity
Design Applications
Identity Standards
Brand Primer / Brand Book / Look Book
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Brand Advertising
Print Campaign
Digital Campaign
Display Advertising
Direct Mail Advertising
Social Media Advertising
Outdoor Advertising
Out of Home (OOH) Advertising
Omni Channel Advertising
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Collateral Materials
Business System
One-Sheet / Data Sheet
Sales Literature / Product Marchitecture
E-Book / White Paper
Product Brochure
Recruitment Material
Catalog / Direct Mail
Newsletter
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Digital Design (UI/UX)
Information Architecture
Wireframe
User Interface / User Experience
Design System / Visual Design
Splash Screen / Website / Landing Page
Motion Design / Prototype / Mockup
Email / Newsletter / Banner
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Experiential Design
Environmental Graphics
Display Booth
Poster / Banner
Interpretive Signage
Wayfinding Signage
Point-of-Sale / Merchandising Display
Swag / Merch / Ephemera
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Packaging Design
Product Packaging
Product Brochure
In-Box / Cross-Sell Promotions
Usage Guide / Quick Start Guide
Assembly Instructions
Registration Material
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Presentation Design
Keynote
Pitch Deck
Intro Loop
Deck Template
Video Direction
Motion Design
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Social Media Design
Paid Media
Social Adverts
Brand Awareness
Profile Branding
Blog Assets
Promotions
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