Looking for someone that works across product, sales, events, marketing and communications to thoughtfully push the brand forward?
Donatelli can help you define engagement goals to ensure you receive the design services that provide the most value. Select from one, or more, brand services listed below and start a conversation.
C O M P E T E N C I E S
Creative Direction / Design Direction / Art Direction
Photo Direction / Video Direction / Illustration
Conceptual Development / Communication Design
Visual Design / Brand Design / Motion Design
Experience Design / Presentation Design
Design Management / Project Management
Brand Training / Brand Activation / Brand Governance
S P E C I A L I Z A T I O N
01 / Identity Development
Provides your brand’s essential framework, ethos and expression in order to form the basis of a meaningful entity. Development of the complete brand identity, visual system, and standards documentation.
CORPORATE IDENTITY / PRODUCT IDENTITY / EMPLOYER BRAND / MESSAGING / GUIDELINES
02 / Brand Alignment
Alignment programs ensure continuity to your investment over the life of the brand. Depending upon your situation, it may be time to consider one of these focus areas for further assessment.
R E B R A N D
Reconstructing a new brand identity from the ground up.
Reconstructing a new brand identity from the ground up.
R E F R E S H
Revitalizing a tired or underperforming brand.
Revitalizing a tired or underperforming brand.
C O N S O L I D A T I O N
Unifying and building cohesion between fragmented sub-brands.
Unifying and building cohesion between fragmented sub-brands.
E X T E N S I O N
Leveraging an established brand to include new products/services.
Leveraging an established brand to include new products/services.
C L A R I F I C A T I O N
Simplification and refinement of a complex or convoluted brand.
Simplification and refinement of a complex or convoluted brand.
BRAND STRATEGY / BRAND ARCHITECTURE / MESSAGING ARCHITECTURE / NAMING ARCHITECTURE
03 / Communication Design
Designing and producing the essential assets for product, advertising, marketing, communications, events, campaigns, and initiatives.
ADVERTISEMENTS / WEBSITE / SIGNAGE / COLLATERAL / DIGITAL / PACKAGING / SOCIAL
04 / Brand Marketing
Creating unique and compelling campaigns to promote a business and build strong connections and loyalty with its target audience.
ADVERTISING CAMPAIGNS / PROMOTIONS / EVENTS / SOCIAL MEDIA / EMAIL CAMPAIGNS
05 / Brand Maintenance
Supporting periodic brand marketing requests as needed. Updates, modifications, and edits to keep everything moving smoothly.
CONTENT UPDATES / EDITS AND CHANGES / PRODUCTION DESIGN / ANNUAL REFRESH
06 / Brand Governance
Oversight and periodic brand reviews as needed; inspection of Internal team produced and/or agency provided materials.
BRAND TRAINING / BRAND ADOPTION / BRAND REVIEW / AGENCY REVIEW / BRAND AUDIT
D E S I G N D I S C I P L I N E S
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Brand Strategy
Research, Discovery and Analysis
Strategic Plan
Brand Architecture
Messaging Architecture
Naming and Nomenclature
Positioning Platform
Brand Brief
Creative Brief
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Visual Identity
Corporate / Product / Service Identity
Organization / Employer Brand Identity
Logo / Wordmark / Brandmark
Color Palette
Typography
Imagery
Data Visualization
Iconography
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Brand Guidelines
Ethos and Purpose
Vision, Values, and Personality
Messaging and VoiceVisual Identity
Design Applications
Identity Standards
Brand Primer / Brand Book / Look Book
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Brand Advertising
Print Campaign
Digital Campaign
Outdoor Campaign
Out of Home
Omni Channel
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Collateral Materials
E-Book
One-Sheet / Data Sheet
Sales Material
Recruitment Material
White Paper and Literature
Product and Recruitment Brochures
Catalog
Direct Mail
Newsletter
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Digital (UI/UX)
Information Architecture
Wireframe
User Interface
User Experience
Design System
Visual Design
Website
Landing Page
Splash Screen
Motion Design
Prototype / Mockup
Email / Newsletter
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Environments and Signage
Environmental Graphics
Display Booth
Poster / Banner
Interpretive Signage
Wayfinding Signage
Point-of-Sale / Merchandising Display
Swag / Merch / Ephemera
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Packaging and Promotions
Product Packaging
In-Box / Cross-Sell Promotions
Usage Guide
Assembly Instructions
Registration Material
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Digital Presentations
Keynote
Pitch Deck
Intro Loop
Deck Template
Video Direction
Motion Design
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Social Media
Payed Media
Social Adverts
Profile Branding
Blog Assets
Promotions
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