aN INCLUSIVE approach to branding
D E S I G N P R O C E S S
Process
When conducting brand and communication design activities, I find it helpful to work within a design process that guides the organization's essential brand framework, ethos and expression in order to form the basis of a meaningful identity.
I employ an integrated brand communication and design approach. It works through a series of development phases that can help restructure complex corporate organizations to reposition product lines.
Development phases
The process typically include the following development phases:
01 / Define — Insight, strategy and planning
Ensures that the initiative is properly scoped and well informed
02 / Design — Exploration, design and development
Enables your brand to become tangible and understood
03 / Express — Application, refinement and adoption
Empowers your team to convey a consistent message across media
04 / Deliver — Implementation, documentation, and launch
Ensures growth and longevity for your brand
The result is a consistent, harmonious visual and verbal expression of every aspect of the client organization. It clarifies corporate purpose and provides direction to every stakeholder. The design process is always tailored to the scope and scale of the branding initiative.
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